The 2River Blog

February 23, 2016

Tripping Points (JAX -> DCA)

Customer behavior based on our analytics consulting of subscription and membership businesses. I was fortunate last week to be invited Read more…

February 9, 2016

A whale of a fishing story in the fitness industry

Customer attrition analytics can be confusing until you dig into the numbers. I talked with a club owner the other Read more…

September 26, 2013

Got attrition problems – then fix them. Today.

Observations based on applying advanced analytics to the health and fitness industry… The past three posts of this series identified Read more…

September 23, 2013

A focus on customer experience as seasons change.

Observations based on applying predictive analytics to the health and fitness industry. 2River Consulting Group’s predictive analytics identified four factors Read more…

September 19, 2013

How much is a “pound” of retention worth?

Customer success is a challenge in almost every industry Almost every industry faces the challenge of acquiring and then retaining Read more…

scale
September 17, 2013

Analytics for the rest of us

This blog was originally published here on September 17th, 2013. How do you get started using analytics? Stories about analytics Read more…

September 15, 2013

So many industries, so many similarities…

Predictive modeling across industries and how this trend affects the insurance industry 2River was pleased to speak at the 2013 Read more…

March 8, 2013

How Elements of a Membership Contract Can Improve Customer Retention

Data science consulting identifies elements of a subscription agreement to reduce churn. Fitness club owners and operators can stem the Read more…

March 1, 2013

Advanced Analytics + National Security, Part One

We look at the intersection of advanced analytics, open-source data and National Security. Whether you are in the national security Read more…

February 22, 2013

Using social intelligence and advanced analytics to navigate

Using social media analytics to extract value from unstructured data Industries accustom to handling large volumes of data, such as Read more…

Recent Posts

The Archive