Give your business a LIFT.

"We started 2River in 2012 to help businesses take advantage of all of the data around. Not every company or business unit has access to an army of data scientists. LIFT helps 100's of establishments connect with millions of customers with ease."

We call it 'Analytics for the Rest of Us'.

Keith Catanzano, co-founder 2River

Integrated Customer File

LIFT integrates your customer file into a single picture. Business units gain a holistic understanding of customers' relationships across business lines, products, services and channels.

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Lift on a desktop monitor

No "Black Boxes"

LIFT segmentation and campaign management tools allow marketing and sales to integrate predictive analytics with professional judgement. Greater trust comes from controlling the algorithms to fit your business unit.

Advanced Analytics for the Rest of Us

LIFT enables users to combine data and easily access analytics capabilities. Models for lead and opportunity scoring, product recommendations, and churn prevention improve conversion, retention, and customer lifetime value.

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Secure from the Ground Up

Built-in encryption, authentication and other platform security features provide capabilities for administering users, auditing platform access and utilization, and ensuring high availability and disaster recovery.  2River adheres to ISO 27002 standard and vBSIMM enterprise software security standards.


LIFT has native integration with 50+ data sources and integrates with other CRM and ERP systems through extensive REST APIs. This accelerates the time to create value for technology projects supporting marketing and sales.

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lending module

Lending Module

LIFT’s financial service module integrates online loan application data, financial and verification data services and risk analytics. Lenders of all sizes can increase conversion and provide consistent credit-decisioning scores for new opportunities.

Client Success Stories

ALS Association

The ALS Association is fighting Lou Gehrig’s Disease through a nationwide network of chapters, certified clinical care centers, and government partnerships. Read More...

Gold’s Gym

Golds Gym franchisee uses LIFT to identify their most profitable customer segments and how to find more members like them! Read More...


Equinox operates upscale, full-service clubs and offers an integrated selection of Equinox-branded programs, services and products. Read More...