See the latest in marketing and risk analytics. These infographics, reports and videos deliver “bite-size” chunks of information on the growing use of data and enterprise analytics.

LIFT is enterprise analytics for marketing, risk, and more

Integrated Customer File

LIFT integrates your customer file into a single picture. Business units gain a holistic understanding of customers' relationships across business lines, products, services and channels.

Integrated customer file

Analytics for the Rest of Us

LIFT enables users to combine data and easily access analytics. Models for lead and opportunity scoring, product recommendations, and churn improve customer lifetime value.

analytics illustration

Secure from the ground up

LIFT's built-in encryption, authentication and other platform security features allow you to administer users, audit platform access, and ensure high availability and reliability.