Equinox operates upscale, full-service clubs and offers an integrated selection of Equinox-branded programs, services and products.

It was a pleasure working with 2River…the modeling & analysis provided insightful key points to focus on and listed out recommended next steps to take.

— Emily Gregoriou, Senior Manager of Operations, Equinox

Equinox operates upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as international locations in London, Toronto and Vancouver.

The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars.

Who are your customers?

Additional Resources

Research Paper: Enrollment Fee’s Impact on Customer Retention

Does your enrollment fee optimize retention for your membership or subscription-based business? This report uses “big data” to identify the Read more…

Intro Video to Using Analytics

This 2 minute video provides an introduction to creating a better experience for your customers and greater profitability for your Read more…

Elements of a Membership Contract Can Improve Retention

If you manage a business unit responsible for membership or subscription revenue, re-read your customer contract. What your contract says Read more…

Data is Trapped

Data trapped in your IT system is costing your more than you think. “We are an industry that is full Read more…

LIFT Platform for Health & Fitness

100s of fitness clubs use the LIFT analytics platform to proactively manage member retention and growth. They know that replacing Read more…

More Client Success Stories

AEO myWaytoCredit.com

JPMorgan Chase and U.S. Treasury Sponsor "myWaytoCredit.com", a marketplace built on the LIFT platform, to connect small businesses with community lenders. Read More...


LiftFund sees 59% increase in originations, next day processing, and better repayments after working with 2River and LIFT. Read More...

ALS Association

The ALS Association is fighting Lou Gehrig’s Disease through a nationwide network of chapters, certified clinical care centers, and government partnerships. Read More...